Fashion photography from the 50s, 60s, 70s, and 80s with Frank Horvat

4 Jan

Givenchy Hat, Paris, 1958

Shoe and Eiffel Tower, Paris, 1974

Fur fashion by Venedetta Barzini, Vogue France 1964

Japanese flat, 1972 Vogue France

French ready-to-wear in a bookshop, Vogue France 1975

Hitchcock series, Vogue France 1974

Fashion in interior, Vogue France 1979

“When I began working for FRENCH VOGUE, my “natural” style had ceased to be a novelty. In fact, I had practiced it so often (and seen it practiced so widely by imitators) that I was yearning for a change. On the other hand, this style had its roots in my own way of being, which meant that I couldn’t just drop it and pick up something else, as one replaces an old fashion by a new one.”

French high fashion evening dress, L’Officiel Paris 1987

1989 Evening dress by Lanvine for L’Officiel, Paris

1989 for L’Officiel

“L’OFFICIEL is a very ancient French monthly, with a small budget and modest ambitions – which was just about right for me, in a period when I was becoming less and less interested in the latest trends of fashion. It has been the last fashion magazine I worked for.”

1984 Paris Evening draped dress by Grès, FAZ 1986

Assedine Alaya Fashion, FAZ 1986

Assedine Alaya Fashion, FAZ 1986

“…what I enjoyed most (about working with the Franzkfuerter Allgemeine Zeitung (FAZ) 1983-88) were the fashion sequences, which I was allowed to set up and photograph without any interference from fashion editors. I don’t want this to sound as if I had any grudge against these ladies: but what happens in most magazines is that the fashion editor’s job is not so much to choose the prettiest dresses of the best designers, as to pick the least hideous ones of the designers who buy most advertising space. Then, when she has eventually made her choice, the fashion editor calls the photographer and says something like: “Don’t tell me what you think about these rags, just photograph them.” But this wasn’t the case at FAZ Magazin, which at the time didn’t depend on ads from the fashion trade: therefore they didn’t have a fashion editor, and I was free to choose the dresses that would look best in my photographs.”

More at Mr. Horvat’s official website

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5 Responses to “Fashion photography from the 50s, 60s, 70s, and 80s with Frank Horvat”

  1. Mishenshon January 4, 2010 at 6:35 pm #

    Adorable!….mnogo mi haresa baci :))))

  2. lovelyartitude February 2, 2010 at 8:59 am #

    I also really recommend to you this post by Bluetramonatana Style


  3. morgan fashion blog December 2, 2011 at 6:12 am #

    Hi, I found your blog and read a couple of the posts here. I’ve to say that your blog post are very informative. Your blog have benefited me in many ways and I want to say thank you! I will be coming back often.


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